Wharton professor Katy Milkman shares true stories involving high-stakes moments, and explores the latest research to help you make better judgments and avoid costly mistakes.
Grouping choices together so that you make a bunch of selections all at once can seem daunting, but it can help you reach your goals faster.
How can events outside of our control create opportunities for accidental insights?
One of the most common mistakes we make with data involves choosing the wrong population to study.
How can you strike the right balance between risk tolerance and risk aversion, and why do women and men so often view risk differently?
How can feeling connected to someone who is essentially a stranger impact your decision-making?
In the tradeoff between time and money, which choice usually leads to greater happiness?
Non-proportional thinking, or focusing on absolute numbers rather than percentages, is just one way we get mixed up when we should be carefully calculating and comparing ratios.
When we judge someone, rarely do we stop to consider how their particular situation likely played a large role in guiding their actions.
When attempting to solve a problem, why do people tend to add something rather than subtract?
Anticipating and planning for obstacles can sometimes be more powerful than adopting a positive mindset.
How can you leverage constructive conflict without feeling like disagreements are personal?
Despite their regularity, we don't tend to budget well for the high frequency of unexpected events that predictably arise when it comes to our time, our diet, or our money.
We often overestimate our abilities and the accuracy of our predictions. Is it better to have well-calibrated confidence beliefs?
Why are we more motivated by individuals and their stories rather than large numbers or statistical information?
Forgetting can be a significant barrier to achievement with real consequences. How can reminders help improve our memory?
The way we perceive the probability of rare events often changes as we acquire direct experience—but are the new perceptions more accurate?
How can our expectations and mindset have a positive effect on our health and our lives?
There is a real sense of satisfaction that comes with building something yourself. But can that lead to us overvaluing what we create?
You wouldn't be human if you didn't have at least some regrets. The trick is knowing when (and how) to let things go—and when to use regret productively.
Using a checklist—it's such a simple idea, but it's one of the best ways to bring order to complexity and achieve results.
It's hard to be objective about fairness—because what seems fair so often depends on your reference points.
While having a myriad of options is a privilege consumers increasingly expect, too much choice often leads to dissatisfaction and regret.
Can adverse emotional reactions be reframed to diminish their negative consequences?
Suppose you just won a hotly contested auction. How likely is it that you got a good deal?
Making a decision in isolation—versus in a comparison—relies on different processes and tends to produce different results.
Whatever the goal, we often increase our level of effort when the finish line seems near. How can we make the most of this tendency?
What can behavioral science teach us about managing the emotional toll of the coronavirus pandemic?
Making the beneficial choice the easiest choice can streamline decision-making. But be aware of exactly who's benefitting.
The chance variability of human judgment is a widespread, costly problem—and one that can be measured even when the supposed correct answer isn't known.
Small repeated behaviors can have an outsize impact on your success, health, and happiness.
Concentrating only on successes—the things that survive some selection process—often leads to faulty conclusions.
A lack of resources can constrain your ability to make the best choices in life. But surprisingly, there are advantages to scarcity in some contexts.
Some things are simply beyond our control. And while a little luck never hurts, it's best to understand what your behaviors can truly affect.
Why do we forget the lessons of past projects and underestimate the time, costs and risks of future actions?
One of the most common mental shortcuts we commit is making snap judgments about people and things based on limited information.
Hindsight is 20/20, the saying goes. But occurrences that appear inevitable after the fact rarely seemed so in real time.
People overlook important information—even when it's easily accessible or, in hindsight, downright obvious.
It's a bias that's been observed for perhaps thousands of years, a tendency to overvalue what we already possess.
Where analytical models and algorithms outperform human judgment, it's still so tempting to just go with your gut.
We're wired to search for order in the world. It's how we learn and construct meaning. But often we see patterns in mere happenstance.
How you divide your money and time is influenced by a cognitive bias—but it's one that you can put to good use.
You're an independent-minded person. You make choices for yourself based on the best information available. You own your decisions, right or wrong. Right?
Why is it so tempting to make short-sighted decisions? And what we can do to exert more self-control?
From ethical behavior to athletic competition, the disproportionate drive not to lose can lead to major mistakes.
Choiceology returns with a new season and a new host—Katy Milkman. Subscribe for free today to get the first episode of season 2 when it launches October 29.
Whether expecting joy or despair, we tend to overestimate the long-term emotional impact of life events.
Focusing on a single data point to the exclusion of other information: It's a tried-and-true negotiating strategy, and it can quickly skew your judgment.
News reports sometimes make it seem as if danger lurks around every corner. And while there's no doubt that risk is a part of life, do we worry more than we should?
In a world awash in data, you'd think it would be relatively easy to make informed, objective decisions. But not if you only see what you want to see.
Imagine that you've put in effort toward a goal, but things haven't quite worked out the way you hoped. How do you know when it's time to let it go?
It's not always about life-changing decisions—sometimes small changes can make a big impact.
We can't all be above average. So why, in certain situations, do we think we're so special?
You're not as rational as you think. In this new podcast, bestselling author Dan Heath performs forensic analysis on decision making. You'll hear real stories, learn from top experts, and witness informal experiments that demonstrate the mistakes we too often make.