It's Hard to Be Humble

February 11, 2018
We can't all be above average. So why, in certain situations, do we think we're so special?
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The Battle of Midway. Saltine crackers. Carnival games. What do these seemingly unrelated things have in common? Well, they're connected by a common psychological trap—one that affects the way we all make decisions. In this first episode of Choiceology with Dan Heath:

  • We reveal this bias and explain how it affects decisions, big and small.
  • Jonathan Parshall tells the dramatic story of how it influenced the course of history during a World War II battle.
  • A ridiculous cracker-eating contest demonstrates the pitfalls of this cognitive bias in real time.
  • And Professor Don A. Moore explains the history and psychology behind the bias and offers advice on how to minimize its effects.

Choiceology is an original podcast from Charles Schwab.

If you enjoy the show, please leave a rating or review on Apple Podcasts.

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