UNDERSTANDING STOCKS

IPO & DPO stocks: Two types of new issue offerings

Learn about the different types of new issue stocks and how to invest in them.

What is an Initial Public Offering (IPO)?

An Initial Public Offering, or IPO, is when a private company sells shares to the public for the first time, commonly referred to as "going public." The IPO-issuing company becomes publicly traded by offering shares on a stock exchange such as the New York Stock Exchange (NYSE) or Nasdaq.

Private companies go public for a variety of reasons, the main one being to raise capital to reinvest and grow the business.

Upbeat music plays throughout.  

Narrator: An IPO, or Initial Public Offering, is the initial sale of a company's stock to the public.

Prior to the IPO, the company's stock is privately held and cannot be sold to the public.

Startup companies may go public to raise money to develop and grow their business. Other companies may go public to expand existing products or services.

There are some other advantages to going public.

Companies can raise capital without increasing debt and allow existing shareholders to profit from company growth by liquidating their shares.

But on the flip side, public companies have increased reporting requirements and additional marketing, accounting, and legal costs.

So how exactly does a company go public?

First, a company gets the help of an investment bank to underwrite the public offering of shares.  This means they set the price for how much each share sells for. In turn, the underwriter gets a commission on the sale of these shares.

Often, the lead underwriter will gather other investment banks into a syndicate, allowing more institutions to get involved.

The company, along with the underwriting syndicate, will develop a prospectus—a report detailing the specifics of the offering—and will register with the SEC and then get purchase commitments from institutional investors, brokers, and other banks.

These groups then make the shares available, generally to high-value customers, typically in exchange for holding the stock for a period of time.

This placement of shares is the Initial Public Offering.

Once the IPO is complete, shares start trading on a stock exchange.

It's here that the stock price is determined by market forces, not the underwriters or company.

Often, there is a great deal of excitement driving buying and selling.

Investors interested in participating in the initial placement should check with their broker for share availability.

But for the average retail investor, buying shares at the offering price before the stock starts trading is difficult. Most will have to wait until it trades on the stock exchange.

It's important to realize that the risk of an IPO varies based on the company going public. Some companies have a long history of earnings growth prior to going public, while others might be going public to generate money to pay their bills. There are also risks common to most IPOs, including the lack of previous trading history, limited company information, and initial price volatility. And the risk of loss is substantial.

But with the risk of loss comes the potential for profit as well.

And this potential is one reason many traders pay so much attention to IPOs.

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Video Transcript

Understanding IPOs

Upbeat music plays throughout.  

Narrator: An IPO, or Initial Public Offering, is the initial sale of a company's stock to the public.

Prior to the IPO, the company's stock is privately held and cannot be sold to the public.

Startup companies may go public to raise money to develop and grow their business. Other companies may go public to expand existing products or services.

There are some other advantages to going public.

Companies can raise capital without increasing debt and allow existing shareholders to profit from company growth by liquidating their shares.

But on the flip side, public companies have increased reporting requirements and additional marketing, accounting, and legal costs.

So how exactly does a company go public?

First, a company gets the help of an investment bank to underwrite the public offering of shares.  This means they set the price for how much each share sells for. In turn, the underwriter gets a commission on the sale of these shares.

Often, the lead underwriter will gather other investment banks into a syndicate, allowing more institutions to get involved.

The company, along with the underwriting syndicate, will develop a prospectus—a report detailing the specifics of the offering—and will register with the SEC and then get purchase commitments from institutional investors, brokers, and other banks.

These groups then make the shares available, generally to high-value customers, typically in exchange for holding the stock for a period of time.

This placement of shares is the Initial Public Offering.

Once the IPO is complete, shares start trading on a stock exchange.

It's here that the stock price is determined by market forces, not the underwriters or company.

Often, there is a great deal of excitement driving buying and selling.

Investors interested in participating in the initial placement should check with their broker for share availability.

But for the average retail investor, buying shares at the offering price before the stock starts trading is difficult. Most will have to wait until it trades on the stock exchange.

It's important to realize that the risk of an IPO varies based on the company going public. Some companies have a long history of earnings growth prior to going public, while others might be going public to generate money to pay their bills. There are also risks common to most IPOs, including the lack of previous trading history, limited company information, and initial price volatility. And the risk of loss is substantial.

But with the risk of loss comes the potential for profit as well.

And this potential is one reason many traders pay so much attention to IPOs.

Onscreen text: [Schwab logo] Own your tomorrow®

IPO basics: What investors should know

An Initial Public Offering (IPO) refers to when a private company becomes a public company by issuing stock to the general public for the first time. This involves working with an investment bank to underwrite and manage the stock issuance. Before a company can go public, it must file a detailed prospectus Tooltip with securities regulators, providing comprehensive financial information to potential investors.

It is important to note that IPO-issuing companies lack a trading history in the public markets and may not have extensive historical financial results. Investors are advised to approach these opportunities with a cautious and well-informed perspective, carefully evaluating the company's current financial health and future growth potential.

Getting started with IPOs

Eligible clients can log in to view the IPO Trade page and find more information about getting started with IPOs, including a calendar of offerings, steps to participate in an offering, IPO policies, and more.

 

Clients interested should be aware that investing in an IPO involves significant risks. In order to participate, you must have certain investment objectives, sufficient investment knowledge and experience, and meet a minimum liquid net worth threshold.

Frequently Asked Questions about IPOs (Initial Public Offerings)

IPO stock refers to equity shares of ownership in private companies that become available to the public for the first time through an Initial Public Offering (IPO). This process allows everyday investors to buy into a company's growth story as it transitions from private to public ownership, commonly referred to as "going public."

A company uses an IPO (Initial Public Offering) to raise capital for growth or expansion, to pay off debts, or to increase market visibility. Going public also gives the company access to a larger pool of investors and provides liquidity for early shareholders.

Interested clients should be aware that investing in an IPO involves significant risks. In order to participate, you must have certain investment objectives, sufficient investment knowledge and experience, and meet a minimum liquid net worth threshold.

IPOs are far more common than direct listings (DPOs). IPOs are the primary method companies use to raise capital through a public offering, whereas DPOs are a more niche and less established alternative.

What is a Direct Public Offering (DPO)?

A DPO, also known as a direct listing, is a way for companies to become publicly traded without a bank-backed initial public offering (IPO).

Instead of raising new outside capital like an IPO, a DPO enables a company's employees and investors to convert their private ownership into publicly traded stock. Existing investors can cash out unrestricted stock at any time without the "lockup" period of traditional IPOs.

DPO basics: What investors should know

DPOs are an alternative to IPOs in which a company does not work with an investment bank to underwrite the issuing of stock. Although forgoing the services of an underwriter provides a company with a quicker, less expensive way to raise capital, the opening stock price will be completely subject to market demand and potentially volatile market swings.

When a company directly lists on the open market, clients have no eligibility requirements or forms to fill out. The only requirement is to have sufficient capital in your account to purchase stock.

Once the stock is listed, shares can be purchased by the general public in the same way any other stock is purchased.

Comparing IPOs and DPOs side by side

Explore the differences between IPOs and DPOs

Comparing IPOs and DPOs

Column headers with buttons are sortable.
Initial Public Offerings Direct Public Offerings
Shares are offered before the market opens Shares are offered directly to the public on the open market
Not all investors may have access to the listed shares at first Everyone has access to the shares at the same time
The issuing company typically relies on an underwriter The issuing company does not utilize an underwriter
The underwriter advises on the terms of the offering The issuing company proceeds without underwriter assistance
Generally attractive for larger companies Generally attractive for smaller companies
Process typically takes more time Process is usually faster

Participating in new issue stocks has unique drawbacks that can adversely affect your investment.

IPOs come with distinct challenges that can impact your investment, such as:

  • IPOs often lack a prior market, which exposes investors to significant price uncertainty before the issue and potential price volatility after the new issue hits the market.
  • Companies that issue IPOs are often smaller, newer, and lack operating history, making them riskier investments compared to more established publicly traded companies.
  • If the company opts for a follow-on offering of additional new shares after the IPO, the value of your existing investment could be diluted, potentially reducing its overall worth.

DPOs also have unique drawbacks that can adversely affect your investment, including:

  • Since DPO shares are offered directly on the open market, with the opening price subject to supply and demand, investors could be exposed to additional risks such as low liquidity, price volatility, and uncertainty.
  • DPOs may not be required to provide the same level of information as IPOs and publicly traded companies, which can make it difficult to assess the health of the issuing company.
  • Potential for immediate insider selling, as there may not be any lockup provisions.
  • DPOs are typically issued by smaller, less-established companies with shorter operating histories and untested management teams.

Have questions about IPOs and DPOs? We're here to help.