The clip begins with a static top-down shot of a desktop. We see part of a plant, a coffee cup, a pair of glasses, a pen, and a notepad with "To do list" written on top.
A hand enters the frame and adjusts the position of the glasses. Then we see "Purchase fractional shares" animate on the page underneath "To do list" next to an unchecked box.
Upbeat music plays throughout
Narrator: You may choose to buy fractional shares of any stock in the S&P 500 for as little as five dollars with Schwab Stock Slices.
The frame cuts to a full screenshot of the Schwab.com client Account Summary page. Personal Value, Day Change, and 6 Month Change appear above a graph.
To begin, roll over "Trade," then click "Schwab Stock Slices."
The cursor rolls over "Trade" in the main nav and clicks "Schwab Stock Slices™." We cut to the Schwab Stock Slices page. The page contains a list of over 500 stocks with the ability to filter by sector on the left-hand side of the page.
You can search for or browse stocks and choose up to 30 at a time.
We scroll down the page a bit and see the cursor select three stocks, then click the green "Continue" button. We cut to an "Enter Details" page, where we see the three selected stocks listed along with price data.
Then enter the amount you'd like to invest, and it will be divided evenly among your selected stocks.
We see the cursor click a blank field labeled "Amount to invest," and the amount "$3,000" is input. The cursor then clicks the green "Review Your Selection" button. We cut to a Summary of Your Order page.
Review and confirm your order to become an owner of fractional share of a stock.
We scroll down the page seeing detailed information about each stock and how the $3,000 is split evenly among them. The cursor hovers over a "Place Order(s)" button.
We cut back to the top-down shot of the desktop, zoomed in a bit closer to the "To do list" in the notebook. A check animates in the box next to "Purchase fractional shares," indicating this task has been completed.
We cut to a dark blue background with text that reads, "Visit Schwab.com/HowToCenter for more videos."
The screen fades to the Charles Schwab logo with the following disclosures beneath:
Investment Products: Not FDIC-Insured * No Bank Guarantee * May Lose Value
Investing involves risks, including loss of principal.
The information provided here is for general informational purposes only and is not intended to be a substitute for specific individualized tax, legal, or investment planning advice. Where specific advice is necessary or appropriate, consult with a qualified tax advisor, CPA, financial planner, or investment manager.
Schwab Stock Slices is not intended to be investment advice or a recommendation of any stock. Investing in stocks can be volatile and involves risk, including loss of principal. Consider your individual circumstances prior to investing.
The "S&P 500® Index" is a product of S&P Dow Jones Indices LLC or its affiliates ("SPDJI") and has been licensed for use by Charles Schwab & Co., Inc. ("CS&Co."). Standard & Poor's® and S&P® are registered trademarks of Standard & Poor's Financial Services LLC ("S&P"; Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones"). Schwab Stock Slices™ is not sponsored, endorsed, sold, or promoted by SPDJI, Dow Jones, S&P, or their respective affiliates, and none of such parties make any representation regarding the advisability of using Schwab Stock Slices or investing in any security available through Schwab Stock Slices, nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Index.
The trademarks/logos appearing in this ad are owned by their respective owners and are used for informational purposes only to identify the public companies whose stock may be available for purchase through the Schwab Stock Slices program and does not indicate any relationship, sponsorship, or endorsement between Charles Schwab and any of the companies that own those trademarks/logos.
The Charles Schwab Corporation provides a full range of brokerage, banking, and financial advisory services through its operating subsidiaries. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (Member SIPC), offers investment services and products, including Schwab brokerage accounts. Its banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal Housing Lender), provides deposit and lending services and products.