For over 50 years, we've had one focus: You.
Putting clients first has been our mission from day one.


Championing individual investors every day.
50 years ago, when many competitors were raising prices, we challenged the industry by lowering trade commissions for all investors.
Some things never change. Our commitment to driving down costs and removing barriers means we offer $0 online equity trades1, 24/7 customer service from U.S.-based professionals, world-class trading, and a broad range of investing options.
Always transparent pricing and low costs.
Investing costs matter, so we'll make sure you always know what you're paying and why. $0 online equity trades1 are just the beginning.
