Online Privacy & Tracking
You can refuse or delete cookies. Most browsers and mobile devices offer their own settings to manage cookies. If you refuse a cookie when on a Schwab Website, or if you delete cookies, you may lose functionality. For example, you may not be able to sign in and access your account, or we may not be able to recognize you, your device, or your online preferences.
How We Respond to Do Not Track Signals
Some internet browsers have incorporated "Do Not Track" features. Most of these features, when turned on, send a signal or preference (the "DNT Signal") to the web sites you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret DNT Signals, nor a common definition of "tracking", we do not currently respond to DNT Signals on the Schwab Websites. Schwab engages in so-called online behavioral advertising on third-party sites (also sometimes called "retargeting" or “tracking”), through which information collected about the pages you visit on Schwab is used to display ads for Schwab products or services on third-party websites. This information may uniquely identify a browser but is not personally identifiable.
Online Behavioral Advertising
Opting Out of Online Behavioral Advertising
You may opt-out of receiving online behavioral advertisements from third-party advertising companies that Schwab uses to serve these interest-based ads. Because Schwab participates in the Digital Advertising Alliance (DAA) self-regulatory program, we have adopted the use of the DAA’s Advertising Options Icon (AdChoices) on these ads for the purpose of allowing users the ability to opt-out of this form of tracking. You may click on the AdChoices icon to opt out of receiving behaviorally-targeted ads that are served to you based on your browsing behavior on Schwab websites. Please note that opting out through the AdChoices icon will only affect ads served to you based on your behavior on Schwab websites, and does not prevent you from receiving other Schwab advertising. You may also opt out of receiving behaviorally-targeted ads directly at our website using this link: AdChoices. Opting out through the Schwab website, as opposed to using the AdChoices icon, means the data about your behaviors on Schwab websites won’t be used by third party advertising companies to serve you interest-based ads.
The methods of both collecting data for the purpose of serving behaviorally-targeted ads and recording your opt-out are done at the individual computer browser level and are based on browser cookies. If you clear your cookies or use a different browser or computer, you will need to re-submit your preference to the specified third-party advertising companies. For more information about behavioral advertising, please visit http://www.aboutads.info.
Data Security Online
To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. To learn more about security at Schwab, please