Invested in the Game | S2 EP5
Brendon Thomas: The Golfer’s Journal
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In this episode, Mason Reed speaks with Brendon Thomas, founder and publisher of The Golfer’s Journal. Brendon’s background as a surf journalist eventually led him to pitching the idea of starting a golf magazine that defied the conventional wisdom at the time.
Brendon and Mason discuss the similarities between surfing and golf, why surfers are drawn to golf, and the difficulty involved in trying to master the game of golf. Brendon reflects on the way print publications can help create culture, how publications can exist without relying on advertising, and how to build a community of members.
If you want to learn more about The Golfer’s Journal and the work Brendon does, check out GolfersJournal.com. You can also watch a film about Brendon as part of Schwab’s Challengers series.
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