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What Is a Robo-Advisor?

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Since their launch just a few years ago, so-called robo-advisors have been entrusted with billions of dollars by many different kinds of investors.

So, what exactly are robo-advisors?

Despite the name, robo-advisors aren’t actually robots. They’re sophisticated and use advanced algorithms, designed to take strategies developed by human investment advisors and share them with everyone.

Because they’re automated, robo advisors tend to be cheap and easy to use, making them an attractive option for all kinds of investors, from young people just starting out to more established investors like retirees looking for help generating income.

Important Disclosures

The information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision.

Investing involves risk including loss of principal.


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