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Schwab Sector Views: Neutral on Consumer Staples

Schwab Sector Views is our three- to six-month outlook for stock sectors, which represent broad sectors of the economy. It is published on a monthly basis and is designed for investors looking for tactical ideas. 

In last month’s Schwab Sector Views article, “Too Early for Defensive Positioning,” we highlighted plenty of things to worry about:

  • the rise in the COVID-19 delta variant;
  • concerns that the Federal Reserve might pull back on easy monetary policy sooner than expected if inflation doesn’t turn out to be transitory;
  • ongoing shipping backlogs and parts shortages;
  • and the fading impact from fiscal stimulus.

All of these could slow future growth. However, we noted that while we may have seen a peak in the rate of economic growth—which has resulted in a choppy rotation of sector leadership in recent months—we said it was premature to anticipate a peak in the level of growth. We didn’t expect defensive stocks in general to persistently outperform in the coming months.

That remains the case. However, we are now making an incremental change to our sector views—moving Consumer Staples to “marketperform” from “underperform”—in recognition of some developments that could alter economic and market conditions, as well as some factors related to the Consumer Staples sector, which includes food, beverages, detergent, shampoo and supermarkets.

Economic and market developments

There continue to be signs that the pace of economic growth is moderating (though continuing), inflation may be less transitory than thought, and the Fed has signaled its intention to start unwinding accommodative monetary policy as soon as the end of this year or in early 2022. Fortunately, new COVID-19 delta variant cases appear to have peaked in the U.S., although the spike slowed the recovery in several industries.

The recent inflation report show some slowing in the three-month annualized rate of consumer inflation (see the chart below). However, it is becoming clearer that inflation likely will be more persistent than previously thought, as shipping backlogs and parts shortages appear likely to continue into next year. This has resulted in some industries reducing production—with the automotive industry being a high-profile example, due to semiconductor shortages. Additionally, the pace of improvement in the labor market has slowed, as businesses find it increasingly difficult to hire qualified workers, forcing wages higher and slowing business activity in some areas of the economy.

The pace of inflation and economic growth is high, but slowing

Source: Charles Schwab, Bloomberg as of 9/23/2021. Purchasing Managers’ Index™ (PMI™) data are compiled by IHS Markit for more than 40 economies worldwide. The monthly data are derived from surveys of senior executives at private sector companies and are available only via subscription. The PMI dataset features a headline number, which indicates the overall health of an economy, and sub-indices, which provide insights into other key economic drivers such as GDP, inflation, exports, capacity utilization, employment and inventories.


As the chart above shows, the Markit PMI—a proxy of current business conditions—has declined but remains above 50, denoting ongoing growth. Small-business managers are generally optimistic, but see future business conditions more challenging, according to the National Federation of Independent Business. Meanwhile, the Federal Reserve’s Federal Open Market Committee released its latest quarterly updated forecasts on September 22nd, noting that it had downgraded its near-term economic growth outlook and increased inflation expectations. However, it remains relatively upbeat and slightly more hawkish, saying “if progress continues broadly as expected, the Committee judges that a moderation in the pace of asset purchases may soon be warranted.” It’s now anticipated that the Fed will announce plans to start tapering late this year or early in 2022, and likely raise rates after it completes tapering its bond-purchases later in 2022   

The Fed’s latest dot plot suggests initial rate hike in 2022

Source: Bloomberg. FOMC dot plot as of 9/22/2021. Each dot represents the view of a Fed policy maker for the rate’s target range at the end of each year shown. Nine of the 18 members project rates to rise in 2022, and the majority of members project at least three 0.25% rate hikes by the end of 2023.


Other developments and potential market impact

Chinese policymakers have continued to ratchet up a crackdown on Chinese technology firms, China’s real estate giant Evergrande is facing collapse, and the U.S. debt ceiling is fast approaching with little agreement in Congress on how to deal with it.

While there is likely to be little direct impact on the U.S. economy from the events in China, Fed Chairman Jerome Powell said in the FOMC’s post-meeting press conference that a disorderly collapse of Evergrande and knock-on effects throughout the Chinese economy could have a negative impact on global financial conditions. Though we think a U.S. federal debt default is very unlikely, Powell stressed the dire consequences of Congress not raising the debt ceiling and the limited ability of the Fed to stem any severe fallout. As of this writing, it’s not yet clear if these issues will affect the U.S. stock market in a lasting way. However, with the combination of these developments and the less-certain economic environment, it is clear that risks have risen—and the slowing momentum in cyclical stocks (which tend to perform better when the economy is growing) versus defensive stocks (which tend to outperform when the economy is slowing) may be reflecting this.

Cyclical vs defensive momentum has slowed

Source: Charles Schwab, Bloomberg as of 9/23/2021. The Barclays Cyclical/Defensive Pair Index (Bloomberg BCSUCYCF Index) is the equivalent of a pair trade involving being “long” the US Large Cap Cyclicals basket (BCSUCYCL Index), and “short” the US Large Cap Defensives basket (BCSUDEFS Index). An investor with a long position has bought and owns the securities; an investor with a short position owes the securities but does not actually own them yet. Arrow reflects general trend in ISM data. Momentum measures the rate of the rise or fall in stock prices, with a reading below zero in this chart indicating negative momentum of cyclical versus defensive stocks. Past performance is no guarantee of future results.


Why we’re raising our rating on Consumer Staples to Marketperform

Currently, we think interest rates are going to rise as the Fed unwinds its accommodative policy, the economy continues to grow, and inflation remains somewhat tenacious. Based on the Consumer Staples sector’s traditional sensitivity to changes in interest rates, this would be a headwind to the sector relative to many other sectors. However, slowing economic growth—and associated potential for higher market volatility—could weigh on cyclical sectors, such as Materials and Industrials, boosting the relative attractiveness of the more defensive and larger-cap stocks within the Consumer Staples sector. On balance, we think the macroeconomic impact on the sector is neutral relative to the other sectors, as illustrated by the “0” in the Sector Overview table below.   

Sector Overview

Source: Schwab Center for Financial Research, as of 09/23/2021. See "Important disclosures" for an explanation of the Macro, Value, Fundamental and Relative Strength factors. The relative performance of the “Outperform” and “Underperform” Schwab Sector Views is total return of the respective sectors relative to the total return of S&P 500 index since the announced inception date of our view through 09/23/2021. A positive (negative) total return reflects outperformance (underperformance) of the sector relative to the overall S&P 500 Index. Past performance is no guarantee of future results.


Many of sector’s valuations measures are still above their historical averages, as is the case for nearly all the other sectors. But in relative terms, Consumer Staples falls in the middle of the pack, although slower economic growth could weigh on valuations for many of the cyclical sectors—potentially moving Consumer Staples up in rank. To be sure, the ongoing rise in transportation and commodity costs have weighed on earnings, but many of the companies in the Consumer Staples sector have been able to pass some of those higher costs on to consumers.  And the reopening of restaurants is boosting wholesale food demand, which portends an improvement in fundamentals—particularly if companies can maintain prices at higher levels as input costs presumably ease in the coming months. Yet, it has not yet been seen if pricing power can be maintained amid stiff competition within the sector. For now, this leaves the fundamental rank of the sector at neutral, as well. Finally, the relative performance of the sector has been one of the worst since the market lows in March 2020. However, as shown the momentum chart above, this could change as the negative price momentum of defensive shares compared to those in cyclical sectors has slowed considerably in recent months.

Closing thoughts

As the host of neutral readings in the Sector Overview table implies, we don’t think the Consumer Staples sector is poised to persistently outperform in the near term—but as the economy transitions toward slower growth, we don’t expect it to continue to underperform, either. In the context of our neutral view on equities overall, we see the potential for sporadic rotation of sector leadership among cyclical and defensive sectors amid periods of higher volatility. We’re monitoring for opportunities in the other sectors, but the current environment is making it very difficult to make many high-conviction calls.

What do the ratings mean?

The sectors we analyze are from the widely recognized Global Industry Classification Standard (GICS®) groupings. After a review of risks and opportunities, we give each stock sector one of the following ratings:

  • Outperform: likely to perform better than the broader stock market*
  • Underperform: likely to perform worse than the broader stock market
  • Marketperform: likely to track the broader stock market

* As represented by the S&P 500 index

Want to learn more about a specific sector? Visit “Schwab Sector Insights: A View on 11 Equity Sectors” to learn more about each sector and see how they compare. Schwab clients can log in to see our top-rated stocks in each sector.

How should I use Schwab Sector Views?

Investors should generally be well-diversified across all stock market sectors. You can use the Standard & Poor's 500® Index allocations to each sector, listed in the chart above, as a guideline.

Investors who want to make tactical shifts in their portfolios can use Schwab Sector Views' outperform, underperform and marketperform ratings as a resource. These ratings can be helpful in evaluating and monitoring the domestic equity portion of your portfolio.

Schwab Sector Views can also be useful in identifying stocks by sector for potential purchase or sale. Clients can use the Portfolio Checkup tool to help ascertain and manage sector allocations. When it's time to make adjustments, Schwab clients can use the Stock Screener or Mutual Fund Screener to help identify buy or sell candidates in particular sectors. Schwab Equity Ratings also can provide a fact-based and powerful approach for helping you select and monitor stocks.

What You Can Do Next

Important Disclosures:

Schwab Sector Views do not represent a personalized recommendation of a particular investment strategy to you. You should not buy or sell an investment without first considering whether it is appropriate for you and your portfolio. Additionally, you should review and consider any recent market news.

All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed. Supporting documentation for any claims or statistical information is available upon request.

Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve.

Each of the sector lenses shown in the Sector Overview table—Macroeconomic, Value, Fundamental and Relative Strength—is both intuitive and evidenced-based in nature. Within each, there are a varying number of factors. The Macroeconomic lens includes sector sensitivities to interest rates, stocks, large vs small cap, and the value of the U.S. dollar; the outlook for each of these is determined by the Schwab Center for Financial Research (SCFR)’s Asset Allocation Working Group, which uses a mosaic approach of quantitative and qualitative considerations. Value includes seven different valuation metrics that provide a holistic perspective on current valuations relative to each of the sectors’ own historical valuations, as well as relative to the other sectors. Fundamental provides insight as to how efficiently the companies within each sector use invested capital to produce earnings; this historically has been informative as to future relative performance of the sectors. Finally, Relative Strength measures momentum of the individual sectors against all of the other sectors. We also consider the data in the context of factors outside the scope of these indicators—for example, geopolitical risk, central bank policy changes or sector-specific considerations.

Diversification and asset allocation do not ensure a profit and do not protect against losses in declining markets.

Forecasts contained herein are for illustrative purposes only, may be based upon proprietary research and are developed through analysis of historical public data.

Indexes are unmanaged, do not incur management fees, costs and expenses and cannot be invested in directly. For more information on indexes please see

Past performance is no guarantee of future results and the opinions presented cannot be viewed as an indicator of future performance.

Investing involves risk including loss of principal.

International investments involve additional risks, which include differences in financial accounting standards, currency fluctuations, geopolitical risk, foreign taxes and regulations, and the potential for illiquid markets. Investing in emerging markets may accentuate these risks.

The policy analysis provided by the Charles Schwab and Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.

The Schwab Center for Financial Research (SCFR) is a division of Charles Schwab & Co., Inc.


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