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Keeping It Simple

I started Schwab because I saw an opportunity to change the status quo for investors. In the 1970s, long before the internet gave rise to online trading, individual investors faced complex pricing schemes that ended up costing a pretty penny. The deregulation of brokerage commissions in 1975 changed all that: While some firms raised the fees they charged individual investors, we took the opportunity to lower ours.

I’ve always believed in the value of simple, low pricing—a conviction that continues to underpin all Schwab does as a firm. We offer standard online low-cost equity trades at just $4.951—regardless of the size of your account. We also offer the lowest-cost market-cap index mutual funds and exchange-traded funds (ETFs) with no minimums2—whether you’re investing one dollar or a million. If you have questions about our pricing or would like to compare our fees to those of other firms, give us a call or visit We pride ourselves on our competitive pricing, and we’d be happy to discuss how even minor differences in fees can significantly impact your returns over time.

Charles R. Schwab

Founder & Chairman


1Restrictions apply: The $4.95 standard online equity commission does not apply to certain transactions. See for details.

2This claim is based on prospectus net expense ratio data comparisons between Schwab market-cap index mutual funds and ETFs and non-Schwab market-cap index mutual funds and ETFs in their respective Lipper categories. Schwab operating expense ratios (OERs) and competitor net OERs represent the lowest OERs reported from prospectuses and Strategic Insight Simfund, as reflected on 07/31/2017. Funds in the same Lipper category may track different indexes, have different holdings and perform differently. Competitors may offer more than one index mutual fund or ETF in a Lipper category, including funds that are not market-cap index funds. Expense ratios and minimums are subject to change, and ETFs require an investment of at least one share.

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Important Disclosures

Investors should consider carefully information contained in the prospectus or, if available, the summary prospectus, including investment objectives, risks, charges and expenses. You can request a prospectus by visiting Please read the prospectuses carefully before investing.

Charles Schwab Investment Management, Inc. (CSIM) is the investment advisor for Schwab Funds and Schwab ETFs. Schwab Funds are distributed by Charles Schwab & Co., Inc. (Schwab), Member SIPC. Schwab ETFs are distributed by SEI Investments Distribution Co. (SIDCO). CSIM and Schwab, are separate but affiliated companies and subsidiaries of The Charles Schwab Corporation, and are not affiliated with SIDCO.

The information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy in his or her own particular situation before making any investment decision.

All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers are obtained from what are considered reliable sources. However, their accuracy, completeness and reliability cannot be guaranteed.


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